Complete Guide to the Trakheesi System in Dubai

• Check the permit details before paying a holding deposit
• Scan the QR code and compare the property information
• Confirm that the broker appears in DLD’s licensed-broker records
• Treat expired or mismatched permit details as a warning
• Sellers should confirm that their agent has authority to advertise the property

Trakheesi Dubai is DLD’s online system for real estate licensing, professional cards, and permits. For the average buyer or tenant, its most visible role appears in property advertising. For brokers and developers, it forms part of the compliance process behind publishing and promoting property.

DLD recorded 718,160 real estate procedures in Q1 2026. With that volume moving through Dubai’s property sector, digital verification has become part of normal transaction preparation.

Real estate advertising works poorly when an owner, broker, property, and advertisement cannot be tied together through an official record. Trakheesi creates that connection.

DLD uses the system to issue advertising permits, support professional registration, and keep regulated real estate activity connected to official data. Buyers who want more background on the regulator can also read our guide to what RERA is.

A permit does not tell you that a property is the right purchase. It tells you that the advertisement has gone through the required regulatory process. Those are different questions.

A Trakheesi permit authorizes a particular form of real estate advertising. DLD’s service covers online advertisements along with newspaper ads, SMS campaigns, billboards, open houses, printed promotions, property exhibitions, project launches, and several other marketing formats.

A DLD advertising permit therefore reaches much further than a portal listing. Agents need to look at the advertising channel before a campaign goes live.

The QR code gives the customer a direct verification route rather than asking them to rely on text copied into an advertisement.

• Permit information connected with the advertisement
• Details of the authorized real estate company
• Information associated with the advertised property
• Current advertisement status
• Data that lets you compare the official record with the ad

A valid QR code should lead you back to official property information. If the code points somewhere unrelated, fails repeatedly, or displays different property details, do not treat the advertisement as verified.

DLD lists a broad range of advertising activities under its permit service.

• Property portal and other electronic advertisements
• Newspaper and classified advertisements
• Printed marketing material
• Outdoor and vehicle advertising
• Billboards
• Promotional campaigns and open houses
• Property exhibitions and project-launch advertising

A property listing permit in Dubai therefore applies to more than online listings. The requirement can cover several advertising formats used to promote a property.

A permit check works best when you compare the official record against what the agent actually offered you. Finding an active number is only the first part.

Look at the building or project, property details, agency, broker information, and status. A valid permit attached to another unit does not validate the listing you are viewing.

Dubai REST gives consumers access to property and broker-related verification services. Our Dubai REST app guide covers the wider set of tools available through the application.

For a Trakheesi permit check, use the official information as the reference point:

• Open the relevant verification or real estate service
• Search using the available permit or listing information
• Review the displayed agency and property details
• Compare those details with the advertisement
• Confirm the broker separately if anything looks different

DLD also provides immediate access to its licensed real estate broker directory through its website and Dubai REST. The advertisement and broker check work better together.

A genuine property ad should not ask you to ignore a QR code because “the system has not updated.” Scan it yourself before proceeding.

The code should open official information that corresponds with the advertisement. Check the property rather than stopping once a government page appears. Unit type, project, agency details, and status should line up with what you were shown.

That gives you a much stronger check than a screenshot of a permit sent over WhatsApp.

Problems often appear in small details first.

• No permit details appear on the advertisement
• The advertiser avoids sharing the QR code
• Property information changes after you ask for verification
• The permit has expired
• The QR record refers to another property
• The broker cannot be found in official records

DLD has also used automated advertising controls to identify and correct large numbers of listings. Our report on how DLD corrected 81,000 listings with AI gives more background on that enforcement work.

Dubai does not use the same platform as every other emirate. Readers comparing regulatory systems can also look at Abu Dhabi’s Madhmoun system, which follows Abu Dhabi’s own property-data framework.

Agents cannot treat the permit as a number added after an advertisement goes live. The authorization comes first. DLD’s current service page lists a standard processing time of one working day for real estate advertising permits.

The application goes through the Trakheesi service, where the applicant selects the permit type, enters the required information, uploads documents, receives approval, and completes payment.

The applicant needs the appropriate real estate authorization for the activity being advertised.

• Licensed real estate brokerage companies
• Authorized real estate brokers acting through their brokerage
• Registered developers for relevant project promotion
• Other licensed real estate businesses where the permit category applies

Someone planning to enter brokerage should first complete the licensing route. Our guide explains how to get a broker license in Dubai.

A personal social media account does not replace the regulatory requirement when the post functions as property advertising.

For brokers, DLD requires a marketing contract with the property owner for common advertising permit categories, including online advertising.

A typical listing file may include:

• Owner authorization or the applicable marketing agreement
• Property information
• Brokerage and broker details
• Supporting ownership records where required
• Form A for the broker’s appointment to market the property
• Additional approvals for certain projects or campaign types

Our explanation of the types of RERA forms covers Form A and the other contracts that appear during Dubai property transactions.

The documents behind the advertisement are as relevant as the permit printed on it. A broker should have authority from the owner before marketing the unit.

There is no responsible reason to quote one universal validity period for every advertising permit. DLD’s current public service page does not state a single fixed duration for all permit categories.

The permit record itself controls the check. An agent should not rely on a remembered 30-day, 90-day, or annual rule when the official record displays its own dates.

A permit does not replace broker verification. DLD maintains searchable records of licensed brokers, and the Dubai REST app provides the same service.

• Search the broker’s name
• Compare the broker number
• Check the brokerage attached to the broker
• Make sure the person communicating with you matches the record

Our guide to what an RERA number is explains what that number represents.

If the agent cannot provide a verifiable professional record, stop before sending identification documents or funds.

Dubai enforces advertising requirements through inspections, digital monitoring, and regulatory action. DLD has applied AED 50,000 penalties in cases involving real estate advertising violations, while its QR-code requirements also carry an AED 50,000 non-compliance penalty.

The safest approach for an advertiser remains straightforward.

• Obtain approval before publishing
• Display required permit information
• Use the correct permit for the advertised property
• Keep active advertisements within the permit period
• Remove advertisements once authorization ends
• Follow the QR code requirements that apply to the advertising format

The permit fee is far smaller than an enforcement problem. DLD’s current service schedule lists AED 1,000 for the standard real estate ad permit plus AED 20 in knowledge and innovation fees.

A listing can still breach advertising rules even when a permit number appears on the page. Problems usually come from expired approval, incorrect property details, or advertising without the required authority.

• Using an expired Trakheesi permit
• Copying a permit from another property
• Advertising without owner authorization
• Promoting an unapproved project
• Keeping an ad live after approval ends
• Publishing without the required QR code
• Showing permit details that do not match the property

If a listing has no valid permit or the details look incorrect, keep a record of the advertisement before reporting it to DLD. Do not transfer money while the listing remains in question.

• Save screenshots of the property advertisement
• Keep the agent’s name and contact details
• Record any permit number or QR code shown
• Note where and when you found the listing
• File the complaint through the relevant DLD channel
• Avoid paying a deposit until the listing is verified

Owners should know exactly how their property is being marketed and who has permission to advertise it. A valid permit helps confirm that the listing has gone through the required process.

• Confirm that the agent has owner authorization
• Check that the listing carries a valid permit
• Review the price and property details before publication
• Ask for expired listings to be removed
• Watch for duplicate ads with conflicting information

Owners who want professional support can sell your property with Driven and let our team manage the listing process.

Trakheesi gives Dubai property advertising a verifiable regulatory trail. Before you respond to an ad, check the permit, QR code, property details, and broker record. If one of those points does not line up, resolve it before signing or paying anything.

At Driven Properties, we help you move from property search to transaction with the required checks in place. You can browse verified properties for sale in Dubai and speak with our team about your next property purchase.

At Driven Properties, we work with you from the listing stage through the transaction itself, including the regulatory checks that belong before a deal moves forward. You can browse verified properties for sale in Dubai to start your search.

1.What is Trakheesi in Dubai?

Trakheesi is Dubai Land Department’s electronic system for real estate licensing, professional cards, and permits. In property advertising, it processes the approvals used to connect an advertisement with regulated real estate activity.